Privacy Policy
Last Updated: April 2026
This Privacy Policy explains how East River Capital Group (“East River Capital Group,” “we,” “our,” or “us”) collects, uses, discloses, and protects information when you visit our website, submit a loan inquiry, request pre-approval, communicate with us, or use any services offered through https://eastriver.capital/.
By using this website or submitting information to East River Capital Group, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect information that you voluntarily provide to us when you complete a form, request loan options, contact us, communicate with our team, or otherwise interact with our website.
Information we may collect includes:
- First name and last name
- Email address
- Phone number
- Property address or property location
- Property type
- Purchase price
- Renovation cost
- After repair value or estimated property value
- Loan amount requested
- Investment strategy
- Borrower experience
- Business or entity information
- Any additional information you submit through forms, email, phone, SMS, or other communications
2. Information Collected Automatically
When you visit our website, we may automatically collect certain information about your device and browsing activity.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Time spent on the website
- Referring website or traffic source
- Approximate geographic location
- Cookies and similar tracking technologies
This information helps us understand how visitors use our website, improve user experience, measure marketing performance, and protect the security of our website.
3. How We Use Your Information
East River Capital Group may use the information we collect for the following purposes:
- To respond to your inquiries
- To evaluate your loan request or pre-approval request
- To contact you regarding loan options, terms, or next steps
- To connect you with third-party private lending partners when appropriate
- To process and review property, borrower, and deal information
- To provide customer support
- To improve our website, services, marketing, and communications
- To send administrative, transactional, or service-related communications
- To send marketing communications, where permitted by law
- To comply with legal, regulatory, and compliance obligations
- To prevent fraud, misuse, unauthorized access, or illegal activity
4. Loan Inquiry and Pre-Approval Information
When you submit a loan inquiry or request pre-approval, the information you provide may be used to evaluate whether your deal may qualify for available financing options.
Submission of a loan request does not guarantee approval, funding, specific rates, specific fees, specific terms, or closing within any specific timeframe.
Loan approval, rates, fees, leverage, terms, and funding timelines are subject to underwriting, lender criteria, property value, borrower experience, project scope, title review, appraisal, legal review, documentation, and other requirements.
5. Sharing Information with Lending Partners
East River Capital Group is a private lending and loan brokerage firm. We may originate loans from our own capital and may also connect borrowers with third-party private lending partners.
By submitting your information, you authorize East River Capital Group to share your information with affiliated companies, lending partners, private lenders, brokers, service providers, title companies, attorneys, appraisers, insurance providers, and other parties involved in evaluating, processing, underwriting, or closing a potential loan transaction.
These third parties may contact you directly regarding your loan request, available financing options, required documentation, underwriting, or related services.
6. Communications Consent
By submitting your contact information through this website, you agree that East River Capital Group and its lending partners may contact you by phone, email, text message, SMS, or other communication methods regarding your inquiry, loan options, pre-approval request, or related services.
You agree that such communications may be made using automated technology, where permitted by applicable law. Consent to receive communications is not a condition of obtaining a loan.
Message and data rates may apply. You may opt out of SMS communications by replying “STOP” to a text message, where applicable. You may also contact us directly to request removal from marketing communications.
7. Cookies and Tracking Technologies
Our website may use cookies, pixels, analytics tools, advertising technologies, and similar tracking methods to collect information about website usage and improve our services.
These technologies may help us:
- Understand how visitors use the website
- Measure advertising and marketing performance
- Improve website functionality
- Remember user preferences
- Protect against fraud or misuse
- Deliver relevant advertising or remarketing campaigns
You may be able to disable cookies through your browser settings. However, some parts of the website may not function properly if cookies are disabled.
8. Analytics and Advertising
We may use third-party analytics and advertising tools, such as website analytics platforms, advertising networks, CRM systems, call tracking tools, form tracking tools, and marketing automation platforms.
These third-party services may collect information about your visits to our website and other websites over time. Their use of information is governed by their own privacy policies.
9. How We Protect Your Information
We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction.
However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security of any information submitted through the website.
10. Data Retention
We may retain your information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to evaluate loan inquiries, provide services, comply with legal or regulatory obligations, resolve disputes, enforce agreements, prevent fraud, and maintain business records.
11. Your Privacy Choices
Depending on your location and applicable law, you may have certain rights regarding your personal information.
These may include the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of certain personal information
- Opt out of certain marketing communications
- Request information about how your data is used or shared
To submit a privacy-related request, contact us at loans@eastriver.capital.
12. Do Not Track Signals
Some browsers may transmit “Do Not Track” signals. Because there is no uniform industry standard for responding to these signals, our website may not respond to all Do Not Track browser settings.
13. Third-Party Websites
Our website may contain links to third-party websites, platforms, tools, or services. We are not responsible for the privacy practices, security, content, or policies of third-party websites.
We encourage you to review the privacy policies of any third-party websites you visit.
14. Children’s Privacy
Our website and services are intended for adults and business-purpose borrowers. We do not knowingly collect personal information from children under the age of 13.
If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete such information.
15. Business Transfers
If East River Capital Group is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, your information may be transferred as part of that transaction.
16. Legal Compliance and Protection
We may disclose information when we believe it is necessary or appropriate to comply with applicable laws, regulations, legal processes, subpoenas, court orders, governmental requests, or to protect the rights, property, and safety of East River Capital Group, our users, lending partners, or others.
17. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. When we update the policy, we will revise the “Last Updated” date at the top of this page.
Your continued use of the website after any updates means you accept the revised Privacy Policy.
18. Contact Information
If you have questions about this Privacy Policy or how your information is handled, you may contact East River Capital Group using the information below.
Website:
https://eastriver.capital/
Email:
loans@eastriver.capital
Phone:
+1 (929) 545-8125
Address: 123 Business Ave, Suite 500, New York, NY 10001